What is Anchor Text
Anchor text is the clickable text in a hyperlink. It’s usually highlighted and underlined (often in blue), and it leads users to another page, either on the same website or to an external site. It’s also important for SEO because search engines use anchor text to understand the context of the linked page.
<a href="/seo-agency"> Best SEO Agency </a>
In this case, "Best SEO Agency" is the anchor text.
Types of Anchor Text
Exact Match – Uses the exact keyword of the linked page.
Example: SEO agency linking to a page that offers top SEO services.
Partial Match – Includes a variation of the keyword.
Example: "Find the best digital marketing and SEO agency" linking to the same page.
Branded – Uses a brand name.
Example: "Visit Infiniti Digital for top SEO services."
Generic – Uses non-specific text.
Example: "Click here" or "Learn more."
Naked URL – The URL itself is the anchor.
Example: https://www.infinitidigital.us/seo-agency
Image Anchor – When an image is linked, the image’s alt text becomes the anchor text.
Example: An image of a chart linked to the same SEO page with alt text: best SEO agency.
Why Anchor Text Are Important for SEO
1. Context
Anchor text gives search engines important context about the content of the linked page. When you use descriptive, keyword-rich anchor text like check your website seo score, it signals to search engines what the destination page is about. This helps them better index and rank that page in relevant search results.
2. Relevance
Using the right anchor text increases the relevance of your internal and external links. If multiple reputable sites link to your page using similar keywords like best SEO agency search engines start associating your page with that keyword. This can boost your ranking for those terms and drive more organic traffic.
3. User Experience
For visitors, clear and specific anchor text enhances navigation and trust. Instead of clicking on vague phrases like "click here," users are more likely to click when they know exactly what they’re getting. Such as, click here to check your website’s seo score for free. This clarity leads to better engagement, lower bounce rates, and higher conversion potential.
Ready to Optimize Your Anchor Text Strategy?
If you’re not sure whether your current links are helping or hurting your SEO efforts, we’ve got you covered. Let us run an Anchor Text Audit on your website! We’ll analyze your current linking strategy and share actionable insights to help boost your performance.
