Algorithm
Rules social platforms use to decide what content appears to users.
Analytics
Tracking performance metrics like reach, engagement, and conversions.
A/B Testing
Comparing two versions of content or ads to see which performs better.
Audience Targeting
Selecting users based on demographics, behavior, interests.
Avatar
Representation of your ideal customer/persona.
Affiliate Marketing
Influencer or partner promoting a product in exchange for commission.
Ad Set
Group of ads in a campaign targeting a specific audience (Facebook/Instagram Ads).
AI-Generated Influencers
Virtual personas created using AI for marketing campaigns.
Authenticity Score
Metric evaluating how genuine content appears to an audience.
Augmented Reality (AR) Filters
Interactive visual effects applied to videos/images to increase engagement.
Branded Content
Content created in partnership with influencers or brands.
Boosted Post
Paid promotion of an existing post to reach more users.
Brand Voice
Personality and tone of brand communication.
Brand Awareness Campaign
Marketing effort to increase visibility rather than direct sales.
Bio Link
Link in social media bio directing to landing pages, shops, or content.
Brand Safety
Measures ensuring content doesn’t appear alongside inappropriate material.
Blockchain for Social Media
Using blockchain to verify content ownership and authenticity.
Biometric Engagement
Measuring user interaction using facial or biometric data.
Call to Action (CTA)
Prompt encouraging user action (e.g., Buy Now, Swipe Up).
Click-Through Rate (CTR)
Percentage of users clicking a link relative to impressions.
Content Calendar
Schedule for planning posts, campaigns, and promotions.
Content Pillars
Core themes or topics around which social content is structured.
Conversion Rate
Percentage of users completing a desired action.
Cost Per Click (CPC)
Paid amount per click in an ad campaign.
Cost Per Mille (CPM)
Cost per 1,000 ad impressions.
Community Management
Managing interactions, engagement, and customer support online.
Creative Brief
Document guiding content creation, campaign goals, and style.
Carousel Post
Post with multiple images or videos in a single format.
Contextual Targeting
Delivering ads based on surrounding content rather than user behavior.
Creator Economy
Ecosystem where independent content creators monetize influence.
Community-Led Growth
Strategy focusing on nurturing brand communities for organic growth.
Dark Post
Paid ad that doesn’t appear on the brand’s feed, only targeted users see it.
Demographics
Audience characteristics (age, gender, location).
Direct Message (DM)
Private messaging on social media.
Drops
Coordinated product launches promoted via social platforms.
Deepfake Content
AI-manipulated realistic media for campaigns.
Dynamic Creative Optimization (DCO)
Real-time testing and personalization of ads.
Digital Twin of Brand
Virtual replica of a brand’s online presence for strategy simulation.
Engagement Rate
Ratio of interactions (likes, comments, shares) to total audience.
Earned Media
Organic exposure through shares, mentions, reviews.
Ephemeral Content
Short-lived content (Stories, TikTok videos) that disappears.
Endorsement
Influencer or celebrity support for a brand/product.
Employee Content Marketing (ECM)
Leveraging employees to create and share branded content.
Experience Marketing
Immersive campaigns using VR/AR to engage audiences.
Follower Growth Rate
Speed at which an account gains followers.
Frequency
Number of times an ad is shown to the same user.
Filter
Visual effect applied to photos/videos.
Frame
Single still from a video or visual composition.
FYP (For You Page)
TikTok’s personalized content feed.
Frictionless Commerce
Seamless in-platform shopping experiences.
Fan-Generated Content (FGC)
Content created by fans, shared by brands.
Geotargeting
Targeting users by location.
GIF
Short, looping animated image.
Growth Hacking
Creative, low-cost strategies to rapidly grow followers or engagement.
Giveaway Campaign
Contest where followers can win prizes to boost engagement.
Hashtag
Keyword or phrase preceded by # to categorize content.
Handle
Username on social media.
Hero Content
Major campaign content designed for high impact.
Hyperlapse / Time-Lapse
Fast-motion video format.
Hyper-Personalization
Tailoring content and ads to individual users for maximum relevance.
Humanized AI Interactions
AI-driven messaging that mimics human conversation.
Influencer Marketing
Collaborating with individuals with large followings to promote products.
Influencer Tiers
Categories by follower count: Nano, Micro, Macro, Mega.
Instagram Reels
Short-form videos on Instagram for engagement.
Impressions
Number of times content is displayed.
Insight
Analytics showing audience behavior and engagement.
Interactive Content
Polls, quizzes, or swipe actions that encourage participation.
Immersive Content
VR/AR-based content creating deep audience engagement.
Influencer Allowlisting
Allowing influencers to run paid ads using their content.
Interactive Video Ads
Ads that allow user participation within the video.
Journey Mapping
Tracking the customer experience across social touchpoints.
Joint Ventures with Creators
Brand and influencer collaboration to co-create campaigns or products.
Just-in-Time Content Creation
Producing content quickly in response to trends or events.
KPI (Key Performance Indicator)
Metric measuring campaign success.
Keyword Targeting
Using relevant keywords for SEO or ads.
Kit / Creator Kit
Resources for content creation, like templates or graphics.
Knowledge Graphs in Marketing
Structured data to improve content discoverability.
Kinetic Typography
Animated text in video to emphasize messages.
Lead Generation
Collecting user info for future marketing.
Lookalike Audience
Users similar to a brand’s current audience.
Live Streaming
Broadcasting video in real time.
Link in Bio
Single profile link directing to landing pages or multiple links.
Long-Form Video Content
Extended videos for tutorials or storytelling.
Location-Based Targeting
Delivering content based on user location.
Media Buying
Purchasing ad placements.
Micro-Influencer
Influencer with 1k–50k highly engaged followers.
Mention
Tagging a user or brand.
Monetization
Earning revenue directly from social content.
Mood Board
Visual guide for content style and branding.
Metaverse Marketing
Promoting brands in immersive virtual worlds.
Meme Marketing
Leveraging memes for relatable, shareable content.
Micro-Moments
Quick user interactions presenting opportunity for timely content.
Native Advertising
Ads that match platform content.
Niche Marketing
Targeting a specialized audience segment.
Noise
Excessive content competing for attention.
Nano-Influencers
Influencers with 1k–10k highly engaged followers.
Neuro-Marketing
Applying neuroscience to influence user behavior.
Nostalgia Marketing
Using past elements to evoke emotional connections.
Organic Reach
Users seeing content without paid promotion.
Optimization
Adjusting content or ads to improve performance.
Omnichannel Marketing
Unified campaigns across multiple platforms.
Owned Media
Brand-controlled platforms and content.
Paid Media
Ads that require payment.
Persona
Ideal customer profile.
Pixel
Tracking code for conversion analytics.
Post Engagement
Likes, comments, shares, saves.
Promoted Post
Paid post to increase reach.
Pin / Pinning
Fixing content to top of feed or profile.
Portfolio Post
Showcasing work or products.
Platform-Specific Content
Content tailored to each platform.
Programmatic Advertising
Automated ad buying using algorithms.
Predictive Analytics
Using data to forecast user behavior.
Personal Branding
Marketing yourself as a brand.
Qualitative Metrics
Non-numerical performance indicators like sentiment.
QR Code Marketing
Driving offline users to online content via scanable codes.
Quantum Computing in Marketing
Using advanced computing for complex data insights.
Reach
Unique users who see content.
Real-Time Analytics
Immediate performance tracking.
Retargeting / Remarketing
Ads targeting users who previously engaged.
ROI (Return on Investment)
Campaign performance versus cost.
Reels Remix / Duet (TikTok)
Interactive video features.
Reputation Management
Monitoring and managing brand perception.
Real-Time Marketing
Content created in response to events or trends.
Scheduling Tools
Automating posts and reporting.
Sentiment Analysis
Measuring audience emotion toward content.
Social Listening
Monitoring mentions, hashtags, discussions.
Swipe-Up Link
Clickable link in Stories.
Story Ads
Vertical, full-screen ad format in Stories.
Shoutout
Paid promotion by influencers.
Sponsored Content
Paid content appearing as organic posts.
Storytelling
Narrative technique to engage audiences.
Shoppable Posts
Direct in-platform shopping posts.
Target Audience
Group campaign is aimed at.
TikTok Algorithm
Determines which videos appear on FYP.
TikTok Challenges
Viral campaigns encouraging user participation.
Trending Content
Content popular in real-time.
Traffic
Users directed to a website via social media.
Tagging
Mentioning other users or brands.
Tokenization in Marketing
Using blockchain tokens to incentivize engagement.
UGC (User-Generated Content)
Content created by customers or followers.
Uplift
Improvement in key metrics due to campaigns.
Unboxing Video
Showing product unpacking for engagement.
Unified Marketing Platforms
Tools integrating analytics, content, and advertising.
Universal Analytics
Tracking user behavior across platforms and devices.
Viral Content
Highly shareable content.
Video Marketing
Promotional content in video format.
View-Through Rate (VTR)
Percentage of full video views.
Vlog
Video blog documenting experiences or products.
Virtual Reality Experiences
Immersive digital environments for engagement.
Voice Search Optimization
Adapting content for voice search.
Workflow Automation
Streamlining posting, reporting, engagement.
Webinar Marketing
Hosting online sessions promoted via social media.
Whitepaper Promotion
Sharing guides or reports to attract leads.
Weekly Recap / Highlights
Summaries of brand activities.
Web 3.0 Integration
Incorporating decentralized tech in marketing.
Wearable Tech Marketing
Using devices like smartwatches to reach audiences.
Whisper Marketing
Subtle marketing influencing behavior without overt ads.
Cross-Platform Promotion
Coordinated campaigns across networks.
X-Factor Content
Unique, highly creative content to stand out.
YouTube Shorts
Short-form video content.
Yield
Effectiveness of campaigns in achieving objectives.
Zero Moment of Truth (ZMOT)
Stage when customers research before purchase.
Zoomer Marketing
Strategies targeting Gen Z audiences.
