Increased Calls & Inquiries by 18.7% in 6 Months with SEO For a Bankruptcy Attorney Based in Dallas

A strong local presence is critical for service-based businesses like law firms. We optimized the Google Business Profile to enhance search visibility and engagement:

• Updated business description, services, hours, and service areas
• Incorporated high-intent keywords like “Dallas bankruptcy attorney” and “affordable bankruptcy lawyer in Dallas”
• Optimized contact buttons to encourage direct calls and inquiries
• Review Generation Strategy: Implemented a review acquisition plan to increase positive testimonials
• Added local images tagged with relevant metadata

The firm had Google Screened verification, giving them credibility in Local Services Ads. To maximize lead generation, we:

• Optimized ad copy and keywords for bankruptcy-related searches
• Improved the firm’s response rate on Local Services Ads (LSA)
• Increased positive reviews to strengthen Google’s ranking signals
• Analyzed LSA bidding strategy to improve ad placements

To improve organic rankings, we executed a content-driven SEO plan:

• Targeted Keywords: Focused on high-intent keywords like:
  “best bankruptcy attorney in Dallas”
  “how to file for bankruptcy in Texas”
  “Dallas Chapter 7 and Chapter 13 bankruptcy lawyer”
• Legal Blog Content: Published in-depth, SEO-optimized legal guides answering common bankruptcy questions
• Local SEO Enhancements: Created city-specific landing pages targeting different areas in Dallas
• Internal Linking Strategy: Strengthened the website structure by linking to service pages and FAQs

• Page Speed Optimization: Improved Core Web Vitals, reducing load times to under 2.5 seconds
• Schema Markup Implementation: Added Local Business & FAQ Schema to improve search visibility
• Mobile-Friendliness: Ensured site responsiveness and mobile UX improvements
• Google Search Console Fixes: Addressed indexation issues and removed low-performing pages