Challenges

Due to a non-disclosure agreement, we are unable to display the client’s website or disclose their name publicly.
  • High competition in Dallas bankruptcy law industry
  • Low local search visibility despite a Google Screened profile
  • Limited engagement on Google Business Profile (GMB)
Challenges

Objectives

  • Increase Local Visibility
  • Drive Website Traffic
  • Optimize Google My Business
  • Conversion rate optimization for calls and inquiries
Objectives

SEO Strategy Implementation

To achieve the client’s goals, we implemented a comprehensive, data-driven local SEO strategy tailored to the law firm industry.

Google My Business (GMB) Optimization

A strong local presence is critical for service-based businesses like law firms. We optimized the Google Business Profile to enhance search visibility and engagement:

  • Updated business description, services, hours, and service areas
  • Incorporated high-intent keywords like “Dallas bankruptcy attorney” and “affordable bankruptcy lawyer in Dallas”
  • Optimized contact buttons to encourage direct calls and inquiries
  • Review Generation Strategy: Implemented a review acquisition plan to increase positive testimonials
  • Added local images tagged with relevant metadata
Google My Business (GMB) Optimization

Results:

Results:
  • Calls from GMB: 80 calls in 6 months
  • Improved Map Pack Rankings for key searches like “bankruptcy lawyer near me”

Google Screened & Local Services Ads Optimization

The firm had Google Screened verification, giving them credibility in Local Services Ads. To maximize lead generation, we:

  • Optimized ad copy and keywords for bankruptcy-related searches
  • Improved the firm’s response rate on Local Services Ads (LSA)
  • Increased positive reviews to strengthen Google’s ranking signals
  • Analyzed LSA bidding strategy to improve ad placements
Google Screened & Local Services Ads Optimization

Results:

  • Increase in new user acquisition: +5.6%
  • Higher click-to-call conversions from LSA ads

Content Strategy & On-Page SEO

To improve organic rankings, we executed a content-driven SEO plan:

  • Targeted Keywords: Focused on high-intent keywords like:
    “best bankruptcy attorney in Dallas”
    “how to file for bankruptcy in Texas”
    “Dallas Chapter 7 and Chapter 13 bankruptcy lawyer”
  • Legal Blog Content: Published in-depth, SEO-optimized legal guides answering common bankruptcy questions
  • Local SEO Enhancements: Created city-specific landing pages targeting different areas in Dallas
  • Internal Linking Strategy: Strengthened the website structure by linking to service pages and FAQs
Content Strategy & On-Page SEO

Results:

Results:
  • Total Active Users: 1.9K (+4.6%)
  • Increase in key events (calls & inquiries): 7.5K (+18.7%)

Technical SEO & Website Optimization

  • Page Speed Optimization: Improved Core Web Vitals, reducing load times to under 2.5 seconds
  • Schema Markup Implementation: Added Local Business & FAQ Schema to improve search visibility
  • Mobile-Friendliness: Ensured site responsiveness and mobile UX improvements
  • Google Search Console Fixes: Addressed indexation issues and removed low-performing pages
Technical SEO & Website Optimization

Results & Performance Insights:

MetricBeforeAfter (6 Months)% Change
Active Users1.8K1.9K0.046
New Users1.8K1.9K0.056
Calls & Inquiries6.3K.5K0.187
Calls from GMB-80-
Keyword RankingsPage 2-3Page 1 for 8+ Keywords-

Conclusion

This SEO strategy successfully increased visibility, engagement, and client inquiries for a bankruptcy attorney in Dallas. The growth in calls (+18.7%) and Google My Business interactions proved that a data-driven local SEO approach can drive measurable results in highly competitive legal markets.

Next Steps: Ongoing optimization of GMB, Google Ads, and content marketing will continue to improve client acquisition and ROI.

Your project deserves the best. Let’s make it happen! email us at inquiries@infinitidigital.us